Archive for July, 2015

Marketing and Sales. Yuck??

The word cloud is revealing. In his book, To Sell is Human: The Surprising Truth About Moving Others, Daniel H. Pink (of A Whole New Mind fame) asked the following question in a survey; “When you think of “sales” or “selling”, what’s the first word that comes to mind?”

Then he clustered the responses into a “word cloud”, to visually represent how often any given word was used by respondents. Of the 25 most offered words, only 5 had a positive connotation. All of the rest were negative. While “pushy” was the biggest word in the cloud, “yuck” showed up as the close second most offered response. Pink concludes, “Selling makes many of us uncomfortable and even a bit disgusted. . .in part because we believe that its practice revolves around duplicity, dissembling and double-dealing.”

So if this describes your reaction to marketing and sales, you are not alone. Not by a long shot!

Continue Reading July 7, 2015 at 9:00 am


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