Archive for June 26, 2013

A Failure of Creativity: the Demise of Hostess

Regardless of how you feel about the company and its product line, there are business lessons to be learned here. Once so successful that most every American kid’s lunch box contained their products, they ultimately failed after 82 years of operation.

Why?

The answers are a study in what contributes to a successful enterprise. A core feature of the Hostess collapse was a failure of creativity.

7 questions to increase your business’ Creativity Quotient (CQ)!

Continue Reading June 26, 2013 at 7:54 pm 2 comments


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