What’s This “Right Brain – Left Brain” Thing?

July 8, 2010 at 8:00 am

Would say you tend to be more sequential, logical, analytical?

Or are you typically more nonlinear, intuitive, wholistic and full of ideas?

Generally speaking, most people tend to favor one “side of the brain” or the other.

And in today’s world of business, as in life, we need both “left brain” and “right brain” access and skills in order to be successful, productive and profitable.

Are you challenged to bridge that gap?

In last month’s article, we began to explore the Creative Force of Challenges;  and I left you with the (perhaps!) tantalizing idea that without challenges, it is possible that very few of our dreams would actually come true.  In order to understand that comment more fully, we need to come to grips with the “brain gap”.

Before I go on, let me say that I put “right brain” and “left brain” in quotation marks because as we use them in The Creativity Matrix™, they are fairly general – when I say “right brain” or “left brain”, you have an idea what I’m talking about.  So while there is neuroscience behind the concepts, in this article I am using them to capture cultural understanding.

OK, so let’s begin to explore this “right brain” and “left brain” thing!

Right now, I invite you to engage your imagination to visualize your brain.  Get kinesthetic if you are so inclined:  put your hands on your head – right hand on the right side;  left hand on the left side.

Let’s start on the left side.  This is the sequential, logical, analytical side.  If you have a “left brain” preference, you probably like these qualities and gravitate towards them in how you work.

Now pat the right side of your head. This is the wholistic, intuitive, non-linear, ideas side. If you have a “right brain” preference, you probably enjoy operating in this arena.

These preferences yield attributes.  Back on the left side of your head;  a “left brain” orientation yields skills in focus, organization, creating order.  “Left Brainers” are very adept at making “containers” and structures.

Patting the right side of your head again;  a “right brain” orientation tends to yield the ability to ask / explore questions, an enjoyment of fluidity and space;  a love of play.  “Right Brainers” are highly creative.

It is at this point we can begin to recognize that “leftys” and “rightys” are actually skilled at what the other needs!  “Right Brainers” skilled at creativity, are often challenged to organize and utilize structures for making their ideas real in the world – they can become scattered. “Left Brainers”, skilled at focusing and organizing, are often challenged to tap their creativity – they can become “stuck” in structures that no longer serve.

In other words:

•  The “left brain” is skilled at “structure” and can be challenged to “access creativity”.

•  The  “right brain” excels at being “creative” and can be challenged to “establish structures”.

Take a moment and pat both sides of your head at the same time.  What does it look like, feel like, if you begin to imagine both “sides” of your brain working together?  In order to make our visions – personal or business – real in the world, we need BOTH “right brain” and “left brain” skills, applied in the right order and at the right time.  This requires developing an ability to bridge the “brain gap”.

We will be taking a look at tool designed to do this, The Creative Gap™ – as well as how all this relates to our experience of challenges — in next month’s article!

“Right Brain” Business Development Coaching Group

Are you a “right brainer”?

If you typically tend to prefer being creative, nonlinear, intuitive, wholistic and full of ideas  — you may have a “right brain” orientation.  And if this describes you — you may also have experienced some challenges during your business career, getting your projects off the ground or seeing your inspirations successfully become real.

We need BOTH our “right brain” creativity, as well as “left brain” structure in order to be truly satisfied and ultimately successful in our businesses.  Fortunately, this structure is relatively easy — and often fun! — to learn and implement.

Find out how in a “Right Brain” Business Development Coaching Group! Participants will receive some creative, fun tools to help with the structure important to our businesses.  And so much more. . . .


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The Creative Force of Challenges The Creative Gap™


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